As you’re probably surfing the internet and exploring the vastness of it all, you might come to the realization that public information has it’s ups and downs.
Sure, society has pretty much done what the concept of globalization aims to do, but that’s beside the point. What we do on the internet, and our computers for that matter, will sometimes be susceptible to those that want to cause mischief and trouble.
Hence, we have the advent of the Virus-Antivirus War – a battle that’s been going on ever since we heard that Yahoo! wasn’t just an expression anymore.
For this post, I’ll be putting up a review of what I believe is the most efficient (and economic) way to fight viruses. Of course, I’m talking about Avast! 5 Antivirus.
Installation
The installation client of Avast! 5 is merely 48MB, a small amount compared to what it can do as an antivirus software. You can download the free version from Cnet’s download page.
Installation is a breeze, as you’ll just navigate through menus asking you to confirm or approve the default settings. You won’t need an internet connection for installation, but it is highly recommended that you do. The internet connection will allow you to download the latest updates and virus definitions as soon as you finish, so out-of-date databases will be a thing of the past.
Unlike most antivirus software, you won’t need to reboot your system after installation. You can use it right after, and as stated before, it is best you update your virus database for the best protection you can get. Even at a mere 384kbps connection speed, the updates usually take a minute or two to complete.
Avast! takes about 100MB of space on your hard drive. Quite a good investment, if you ask me.
System Requirements
While I have been starting to support open-sourced operating systems such as Ubuntu, it is quite sad to say that Avast! will not be available for the time being. Currently, the minimum requirement of the software is a Pentium 3 processor whose RAM reaches at least 128MB. Free space needed, as stated above, is 100MB.
As for the operating system, you would need a Windows 2000 installation or Windows XP/Vista/7, either in 32-bit or 64-bit versions.
Avast! 5 Key Features
Core and Detection
- Improved Antivirus and antispyware engine
- Real-time anti-rootkit protection
- Avast! community IQ
- Code emulator
- Heuristics engine
- Potentially unwanted programs detection
The features stated above make up the core functionality of avast! 5, foremost of which is the improved anti-virus and anti-spyware engine. The others can be seen as icing on the cake, but I’d like to point out that the Code Emulator does something which we haven’t seen a lot. What it basically does is take an executable file and run it in an isolated environment. Pretty neat.
Scanning
- Boot-time scanner
- Wake-up for scan
- Scheduled Scanning
- avast! Intelligent Scanner
Pretty much self-explanatory here. I like how the Intelligent scanner works though. What it does is prepare a whitelist of applications that are deemed safe and harmless. When this happens, almost 80% of the scanning time is saved, making you do more things on the internet such as writing a blog post about it. ^^
Shields
- Behavior Shield
- Behavioral Honeypots
- File System Shield
- Mail Shield
- Web Shield
- P2P Shield
- IM Shield
- Network Shield
Woah, quite a list we have here. Note that these are basic components of a good anti-virus software, and Avast! seems to have done quite well in this department. You’ll notice that all core areas have been addressed, which would definitely lead to more secure system and an even more secure feeling using your PC.
Other Features
- Smart virus definition updates
- Fast application of updates
- Silent/Gaming mode
- Optimized for latest Intel Core i7 CPUs
- Multi-threaded scanning optimization
- Green computing
- avast! iTrack
- Automatic processing
It’s not hard to see why Avast! 5 has been given quite a recognition – it comes pre-loaded with the some of the best features lying around, aside from the fact that it’s totally free to download.
I’ve been an Avast! user ever since I was in high school, so I would definitely suggest that you use this software for your gig too. And ever since I began using this software, the number of times that my PC has been infected with viruses is zero.
Review on Avast! And Why It Will Keep You Safe is a post from: The Ruffy
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While some people still deny it, there are now a good number of ways in making productivity out of internet use. Cyberspace used to be a venue only for informational purposes and some e-mail correspondence. However, people have found a way to take advantage of the capabilities of the internet – foremost of which is online entrepreneurship.
If you’re the type that’s already into this, then you surely have had bookmarked the following sites into your favorite browser. However, if you’re still new and need some help catching up, feel free to check out these and don’t forget to follow them on Twitter! (and add me up too, @ruffyheredia. thanks!)
1. Hacker News
This is a news sharing community site thats related to YCombinator – it was actually started by YCombinator itself! Check back each morning for fresh online business news and tidbits. Technological and programming innovations are heavy here, as you’ll find out. (Twitter: @HackerNews)
2. Inc. Magazine
Branding, social media, marketing, and small business articles can be seen here. They’re all inspiring and educational as hell well, too. Did I get to mention that they have an interview with Matt Mullenweg, founder of WordPress? Yes, go there and visit the site. Now.
(Twitter: @INCMagazine)
3. Mixergy
Mixergy gives visitors in-depth interviews with wildly successful entrepreneurs. Names like Seth Godin (yes, Seth Godin), Gary Vaynerchuck, and Timothy Ferris will surely raise more than just eyebrows and interests, that’s why this site will have you coming back for more. I enjoy the interviews myself, so yeah. (Twitter: @Mixergy)
4. AdvertisingAge
More commonly known as AdAge is community circles around the net, AdvertisingAge is basically an online marketing publication thats paid it’s due in the industry. Whether you’re into big companies or small businesses, social networking in social media, and online branding, this is the place to be. (Twitter: @AdAge)
5. eConsultancy
This publication site provides a wide selection of articles on website management, Search Engine Optimization, and basically everything in between. They seem to be the most up-to-date information resource site out there today, so it’s worth your time to check it out. (Twitter: @eConsultancy)
6. eMarketer
What’s great about eMarketer is that they are known to do extensive research on a wide range of topics, thus giving the reader insightful and in-depth coverage of topics. Logging in to their site everyday is a must, since you’ll almost always seem to have a good read. (Twitter: @eMarketer)
7. Social Media Examiner
As the name implies, Social Media Examiner is primarily a blog about the success of different social networking sites such as Facebook, Twitter, LinkedIn. Especially that social signals seem to be the next big thing since PageRank, you’ll find outstanding articles here that will help you out indeed. (Twitter: @smexaminer)
Out of experience, these sites have indeed helped me gain more updates and knowledge about cyberspace, and I hope they can help you out too. Follow me @ruffyheredia for more resources to come in the future, as I’ll be around for a long while and aid you in any way I can.
Online Entrepreneurship – 7 Sites You Should Bookmark is a post from: The Ruffy
]]>Most of us are lead to believe that only premium, paid-for software can do the jobs that we require. This stems from both the intense marketing strategies of companies and their aim for profit.
However, what you should know is that there are great software downloads on cyberspace which are actually free. The makers simply wanted to share their works to the rest of the world, and perhaps simply just make it a better place to live in.
Check them out.
Operating System: Ubuntu
Based on the Linux Kernel, Ubuntu is one of those free software whose recognition is inversely proportional to the number of people using it. Software as big as the actual operating system of your computer are never given away for free, except this one. It comes in different “flavors” (versions) and has proven to be a stable environment, per se. Check out the site at Ubuntu.com.
Office Suite: Open Office
While I may agree that Microsoft Office is still the standard by which all office suites rank up against, one competition is closing in on it simply because you can download it for free. What’s better is that as the years go by, Open Office is inching closer and closer to the functionality and capability of the MS Office Suite – a scary notion when you think that this is free software. You can check out more details at OpenOffice.org.
Photouploader: Picasa
What you might not have known about Picasa is that, similar to Android, it was made by Google. And yes, because of that, it is completely free to download. With Picasa, you can upload, edit, and organize a good number of photos from your hard drive. After which, you can do a good number of trivial things such as make a slideshow or a screensaver. Well worth your time.
Photo Editor: GIMP
Acronyms are useful in branding strategies, and GIMP is no exception. Basically, it stands for GNU Image Manipulation Program. From looking at the ‘GNU’ part alone, we can see that it is open-source, and basically free to distribute. GIMP does what Adobe Photoshop does except ask for a serial number, with functions such as making logos and banners, cropping images, removing parts of it you don’t want, and the like.
The Ruffy CutePDF
PDF Writer: CutePDF Writer
For those who have ventured more into the documentation area and have left Word behind, you’ll be looking for a reliable PDF writer. What’s actually good about that journey is that you can get one good software for the price of none. Yes, CutePDF Writer is free to download, and it also does the job right. Bad news for Apple users though – this one runs only on Windows systems.
Anti-Virus: Avast! Free Edition
Admit it – with the advent of the internet and the number of viruses people are making, we all need protection and security. Avast! Free does this in the best way possible because it runs real-time on your gig and checks for all the files you access. By then, you would have already identified the worst cases and prevented them from materializing. Guess what else is cool about this? It is absolutely free. Yes, (I’ll say is again because I can’t stop myself) it is free.
On a last note, just because these software are free to download doesn’t mean that you can already use them for your plans of world domination and nuclear warfare. Just be nice, and give credit to the developers who made them.
After all, what’s a little effort of giving thanks when you can get the functionalities that normally cost a few hundred dollars, absolutely free?
List Of Great Software Thats Free To Download is a post from: The Ruffy
]]>This just in from the Mozilla Blog:
“Our first Firefox 4 beta for mobile is now available to download and test. It’s built on the same technology platform as Firefox for the desktop and optimized for browsing on a mobile phone. Firefox beta for mobile comes with many of your favorite Firefox desktop features like Firefox Sync, Add-ons and the Awesome Bar.
A major focus of this release is to increase performance and responsiveness. Two of the big architecture changes are Electrolysis and Layers. Our alpha contained Electrolysis which allowed the browser interface to run in a separate process from the one rendering Web content, resulting in a much more responsive browser. This beta brings the Layers pieces which improve overall performance and in graphics areas such as scrolling, zooming and animations. For more technical details, see Mozilla mobile engineer Matt Brubeck’s blog.
Firefox 4 Beta includes Firefox Sync to create a seamless Web browsing experience between desktop and mobile. With Firefox Sync, you can take your browsing history, bookmarks, tabs, passwords and form-fill data with you anywhere so you never have to retype passwords or long URLs again. Your Firefox data is completely encrypted end-to-end between your computers so that only you have access to it. (For those using Firefox Sync, be sure you’re up to date.)
This release delivers a rich set of features, including pinch-to-zoom, which is now supported on multitouch-capable devices, and the Awesome Screen, which instantly gives you access to your recent history, bookmarks and tabs just by tapping in the Awesome Bar. See the release notes for a full list of features included in this release.
Firefox 4 Beta for mobile is significant step forward in sharing a personalized, seamless and encrypted Web experience across devices. Developers have the power to use the latest Web technologies like HTML5, CSS and JavaScript to to build fast, powerful and beautiful mobile apps and add-ons that can reach millions of devices. We are excited to see the innovative and valuable mobile add-ons that developers will build for Firefox.”
This does seem like good news, considering the fact that Mozilla is slowly becoming the standard by which other browsers should compare themselves to.
Perhaps the only nagging thing about this is the “Beta” on it’s name – until we get the full release, we can’t expect to get rave, positive reviews about this one just yet.
Knowing how Mozilla Firefox has gained so much ground on the web browser industry already, we can safely assume that this release is a good one.
Android and Maemo Get Foxy’s Home – Firefox 4 Beta for Mobile is a post from: The Ruffy
]]>Google has slowly crawled into everything we do on the web. And this isn't just about search engines and online services. This time, Google is pushing for a new image filetype as a new standard – enter WebP.
WebP (pronounced as "weppy") is "a method of lossy compression that can be used on photographic images. The degree of compression is adjustable so a user can choose the trade-off between file size and image quality," which means to the average internet guy as a way to load images faster without losing any quality. It's basically a new image format that does compression of images better than JPEG and PNG – or so Google claims.
While the JPEG format has been the standard for images both online and offline, Google Product Manager Richard Rabbat claims that "Most of the common image formats on the web today were established over a decade ago and are based on technology
from around that time. Some engineers at Google decided to figure out if there was a way to further compress lossy images like JPEG to make them load faster, while still preserving quality and resolution. As part of this effort, we are releasing a developer preview of a new image format, WebP, that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before."
Clearly, someone at Google experienced too much of a loading time with a JPEG image and offered a project that would save people a few microseconds off of waiting for an image to load. We can't blame them though – Google is already on the fast track to becoming THE internet standard, what with their forays into just everything about it – YouTube, Chrome OS, Android OS, Google Adsense, Blogger, and a whole slew of other services not many of you reading this might have already heard of.
The point is that JPEG has already been around for years now, and it would take some convincing powers from Google itself to push people to using WebP as their image format of choice.
Once again, we'll stay updated for this one and see how Google approaches this type of a hump. How about you? What's your take on Google's newest break?
Like this article? Click here to stay updated with the latest updates on "weppy".
Google Breaks Into Photo Images Scene With WebP is a post from: The Ruffy
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Cyberspace has become such a neighborhood that interconnections apply not only to users, but to different websites as well. In the light of the trend of social networks such as Facebook and Twitter, numerous social bookmarking websites have popped up to make information between sites more accessible. Call them a repository of sorts, but these sites are the mecca of links and information-sharing.
Here, we have 10 of the most popular social bookmarking websites on the web today, as well as their Alexa rank (on the day of publication) and their PageRank (as of publication date as well). Don't forget to share this post after you're done!
Twitter
Alexa Rank: 9
PageRank: 9
Alexa Rank: 114
PageRank: 8
Alexa Rank: 4
PageRank: 8
Alexa Rank: 249
PageRank: 8
Alexa Rank: 171
PageRank: 8
Alexa Rank: 269
PageRank: 7
Alexa Rank: 379
PageRank: 7
Alexa Rank: 1,189
PageRank: 8
Alexa Rank: 2,326
PageRank: 7
Alexa Rank: 1,281
PageRank: 8
Top 10 of the Most Popular Social Bookmarkers is a post from: The Ruffy
]]>Word of advice: If you don't have your own WordPress site upon reading this post, please check out this post for a freebie from yours truly.
One of the best things about running your own WordPress-powered site is that you don't have to delve on too much coding before you actually have a site that's good enough to be on the market. This is largely possible to the community of numerous plug-ins easily available for download on the internet. And recently, it has not shown any signs of slowing down.
The huge number of available plug-ins actually has a downside though. Despite all these resources, which are the best ones that can help you achieve a good standing in the world of blogging? Which of these can help you look good to your readers and to search engines as well?
The following list is my review of the Top 5 WP Plug-ins that would make search engines like Google and Yahoo take a knee and bow down to your prowess. Enjoy!
1: Cbnet Ping Optimizer
None of us are perfect beings capable of making a post draft and instantly output a wonderful output of epic proportions – no, most of us constantly update our posts even AFTER we have them published.
What we don't recognize though is that every time we update one of our posts/pages, search engines are already notified about them – in short, they are already being sent pings without us knowing. This can really kill your search engine image, as you will be deemed a spammer and be banned (!) in most search engines.
With this plugin, your posts will only be ping-ed when you want it to – a much better system than just happily pinging your SE rankings away. Trust me, this helps.
2: WP Database Backup
If you've had any experience with running servers, let alone websites, you'll have a good idea about the importance of database back-ups. This plug-in cures any problems you might have in case your current database fails, and it has a few good features that make downloading it worth your time.
Once you have this plug-in installed, you can tweak settings as needed. You can have an on-demand back-up copy, or you can have a scheduled back-up sent to your e-mail address. The options are all yours, and whatever fits the kind of website you are running. After all, who wouldn't want extra copies of their most popular posts in store, right?
3: Broken Link Checker
Search engines have emotions as much as we humans do. And though they don't cry and put on dark make-up like some people do, they are reactive when it comes to disappointment and failures.
That's why this plug-in will help you a lot when you talk about befriending search engines and ranking high on their results. This checks any broken links and lets you know about it so that you can check it before SEs crawl your site. Otherwise, your broken link just might lead to a broken relationship with your beloved search engine.
4: WP Super Cache
Like most of the humans living in our planets, search engines also value time. Like us, they see time as gold.
So when they see a site that's snail-slow, they'll know to move on and find other sites that won't waste their time. With the WP Super Cache plug-in, your site will load faster than you can read the title of your website. And with that, a faster crawling time for your search engine.
And eventually, they'll love you for it. Seriously.
5: Google XML Sitemaps
Sitemaps are like cheatsheets of a student taking a major exam. They make weaving through the hardest parts of the exam a breeze, and they deliver good results as well.
Skipping the analogy (because it seems a bit negative), this plug-in will make search engine's bots crawl your site faster – and as discussed a while back, speed is of the essence here. Download it then – no risk, guaranteed.
Now, you're good to go. As mentioned above, check out this post of mine because I'm giving out a freebie. Yes, seriously.
Like this article? Click here if you want a friend on your WP adventure.
Top 5 WordPress Plug-ins You Should Start With is a post from: The Ruffy
]]>We all know how much Google has grown over the past decade. We all know how much influence it now has over the world of cyberspace – starting from just a search engine to more of a whole new lifestyle, Google has somehow surpassed any expectations it may have put for itself, and then some. After releasing great web applications like Google Docs, after acquiring ownership of YouTube, and after making waves in the browser industry with Google Chrome, we all are left with one question in mind: What's next for Google?
Not everyone is familiar with the Google Nexus One – the company's foray into the actual world of hardware. Yes, you read it right – hardware. While we all know how the people at Mountain View, CA, have developed into snowballs of web software gurus, they have never been into the industry of making their own smartphones, laptops, and, to put it simply, computers. The Google Nexus One was their entry into this multi-billion industry, with fellow big companies such as Microsoft, IBM, and Apple already way ahead of the game.
While that experiment-of-a-phone didn't quite work out as they planned (I assume), the subliminal message was very clear and was spread out vividly in the hallways of silicon chips, and it was this: watch out cyberspace, because Google is not yet done getting better at what it does best.
Across internet forums today, there are already news that later this year, big name vendors of netbooks including Acer, Asus, HP, Samsung, and Toshiba, will be releasing Chrome OS-laden gadgets that should make waves around this ever-growing industry.
So what is Chrome OS, you ask? For starters, its a lightweight Operating System developed by Google to enable users to experience a web-rich environment. Ever since the availability of an internet connection, many users have relied on the web browser for all their needs. This is basically what Chrome OS does – its an OS that acts like a browser to a netbook. Yes, it is free and would take seven seconds to boot. Take my word for it – this is Google we're talking about.
"..It's a sad fact that World of Warcraft isn't played on a browser – but then again, neither is Minesweeper…"
One obstacle that the Chrome OS will have to face when it does launch is it's capabilities when it comes to gaming. While there are many browser-based games out today, you can't really expect gamers of all sorts to instantly jumpship to an Operating System that's slow in the regard of resolutions and pixel shaders. It's a sad fact that World of Warcraft isn't played on a browser – but then again, neither is Minesweeper. The point is that Google will have it's hands full in trying to market a gadget that can't play visuals like most gadgets can. In this case, they might have to better their over-all web experience if they want to convince people to actually buy them.
However, all these developments are a good sign that with competition, everything just gets better. I have always believed that need begets genius, and I'm hoping that this will be one of those eureka moments in history, though how Google chooses to portray that is up to them. Personally, I'm looking forward to seeing these Chrome OS netbooks on the market within the next few months, and hopefully see them work like how the rest of Google does – efficient, stable, lightweight, and most of all, working.
Like this article? Click here if you the think Google is too powerful.
Google’s Next Target: The Netbook Industry is a post from: The Ruffy
]]>Perhaps the greatest features of your iPhone/iPod Touch is that there a lot of application downloads available on the web for you to utilize. Software such as games, utilities such as a flashlight, useful ones such as a road guide, and lest we forget – the occasional browser. Chances are great that you either have an Opera browser or a Safari installed in your handheld, which isn't really surprising because these applications have already earned the "tried-and-tested" title for a good number of years now.
When it comes to desktops and laptops (I may be a bit biased there), no other browser comes close to competing with Mozilla Firefox. This free-to-download resource has been steadily growing in influence over cyberspace netizens and currently has almost one-fourth of the browser industry's command. Not a bad figure, since less than a decade ago, Microsoft's Internet Explorer owned 97% of the web browser industry. In just a short span of time, Foxy and his world-renowned browser have taken leaps and strides in terms of being the best available browser out there.
So what happens when you have an iPhone in one hand and your Firefox browser, with all the bookmarks, tabs, and history, on the other? Well, the best thing you should do is get the best of both worlds – sync them up!
"Firefox Home, a free app that syncs your Firefox browsing history, bookmarks and open tabs to your iPhone or iPod touch, is now available in 15 languages worldwide."
Thanks to the latest release from the Mozilla Blog, you can now easily sync your Firefox data and information links with your iPhone/iPod Touch with a touch of a button. Firefox Home has such a power, and these are all available at your fingertips. Below is an excerpt of the official statement from Mozilla about this rocking release.
"…Firefox Home, a free app that syncs your Firefox browsing history, bookmarks and open tabs to your iPhone or iPod touch, is now available in 15 languages worldwide. Get Firefox Home in your language now!
We appreciate your feedback and worked to incorporate some of the top suggestions in this latest release.
What’s new in this release:
- Worldwide Availability: Use Firefox Home in 15 languages, including French, German, Japanese, Polish and Spanish. See all supported languages.
- URL Search Bar: Want to visit a website that’s not in your bookmarks or history? Only remember part of the URL? You can now type the site’s URL into the Search Bar and Firefox Home will take you there.
- Custom Servers: Advanced users can now set up Firefox Home to connect to their own custom Firefox Sync servers.
- Visit the release notes for full details.
- ….."
You can check out the full statement,, as well as a video release, here.
So what are you waiting for? Download that app ASAP and make your web experience better than it already is!
Like this article? Click here if you the thought of saying 'yes' entered your mind – even for just a bit.
Get Your iPhone And Your Browser In Sync With Firefox Home is a post from: The Ruffy
]]>For a good part of the past six months, I will admit something a person of my type usually never does. While it has not been that obvious for most people, I have become addicted to Google.
I don't mean the search engine feature that it has, though admittedly it is the only search engine I use for various reasons. However, from just starting out into a search engine website, Google.com has exponentially grown in cyberspace visibility, noting here that numerous features and capabilities are now taking over the web in ways the average web enthusiast wouldn't normally notice. Today, we've got Google Adsense, Blogger (formerly known as Blogspot), Google Docs, Google Chrome, and a load of other things that make it seem like Google is already synonymous with the word "internet". However, for this post, I will be focusing on the one thing that will be of use to webmasters an blog owners alike – Google Analytics.
From the average blogger to the extreme web master, traffic has always been THE topic of interest. Call it the lifeline of your site, because traffic, more often than not, is probably the main reason why you made a website in the first place. And of course, you would want to keep track of the number of hits and pageviews you get everyday, as well as other trivial yet useful stuff like how long they stayed in which page. There are a lot of things you need to consider when it comes to traffic, since this is primarily the heartbeat of your domain – once it fully stops, you're more likely to be floating on a endless expanse of sea, never to be found again.
This is perhaps the great reason why I see Google Analytics as the best Traffic Tracking tool on out the web today, because aside from the fact that it is totally free, it has the most in-depth tracking application available to the general cyberspace public today.
Set-up To Run Time
Once you have your Google account (seriously, who doesn't?), you can log on to Analytics and start tracking everything about your site. All it takes is just a block of code that you insert into every page of your site (think header.php), and *poof* you already got the best tracker installed in your website. In just a few minutes, your Analytics dashboard will be awash with all the information you can think of, regardless if you really use all of them or not.
"Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications."
Think pageviews. Think visits per day. Think visits from where, what country, what city. Think visits from what keyword, from what search engine, from what browser used. Think the amount of time spent on your site, down to the last second. Think clicks on your Adsense ad units. Think income per day, impressions received daily. Think of a lot more things, and you've just grasped the scope and power that is Google Analytics. It does all these and more, so might have just understood me when I told you a while back why I call it the best tracker out there today. Perhaps you should try it out yourself, but you have my assurance that you will be satisfied – greatly.
For Your Eyes, Too
It also makes good use of the dashboard. From it's previous layout, it has turned into one of the most eye-candy and aesthetically-positioned dashboards you'll find out there, making the user experience all the more satisfying. The most fun I practically had when I was starting out on Analytics was that you could see a mapped image of the world, and it would highlight the places where your traffic was coming from. In only my first month of my previously active blog, I got a visit from some Scandinavian country. I mean, what other web application lets you do that?
Experience Data In A Good Way
Amazing was one of the first words that came out when I used Analytics, but as I used the site more and more, that adjective was an understatement. For a fact, Google is now known to almost monopolize all aspects of the web experience, and having Google Analytics around helps a lot in this campaign. If you want to have a great experience handling data, managing keywords, and getting the most out of your web experience, then I strongly suggest you sign up for your own Analytics experience.
Like this article? Click here to subscribe.
Analyzing Analytics and How Google Did It Right is a post from: The Ruffy
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